Marketing Manager - Partially Onsite San Francisco
About Us
Come join our team as we transform the built environment, transportation, and consumer durables markets with carbon-negative high-performance composites like no other product before. Join our team as we bring Ekoa® to market with some of the biggest brand partners whom we’re helping with the cleanest, greenest high-performance composite materials, products, and structures. At Lingrove, we are pushing sustainable design to the limit with our line of innovative, carbon-negative natural fiber composite materials - and ongoing technology innovations.
We are searching for a highly-creative Marketing Manager – with at least 5 years of experience in online marketing - to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence while driving online leads to sales. You will be working from the San Francisco office, at least half of the time and must be San-Francisco based.
Your duties will include planning, implementing, and monitoring our marketing campaigns. Our ideal candidate is someone with experience in email marketing, social media, and content management, as well as being able to fully manage a CRM and CMS. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Bonus points for great writers.
Marketing Manager Responsibilities:
Designing and overseeing all aspects of our online marketing department including our marketing database, email, social media, and (in the future) display advertising campaigns.
Managing vendors to design and launch a Shopify website.
Manage website.
Developing and monitoring campaign budgets.
Planning and managing our social media platforms.
Preparing accurate reports on our marketing campaigns’ overall performance.
Coordinating with content consultants to ensure the right content is being produced
Identifying the latest trends and technologies affecting our industry.
Working with your team to brainstorm new and innovative growth strategies.
Managing consultants for all aspects of marketing
Digital Marketing Manager Requirements:
Bachelor’s degree in marketing or relevant field.
A minimum of 5 years of experience in email marketing, web management, and social media
In-depth knowledge of various CMS and social media platforms, best practices, and website analytics.
Ability to manage email campaigns with CRM and other software
Solid understanding of HTML, CSS, and JavaScript is a huge plus.
Highly creative.
Excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in marketing.
Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
They must be great business leaders as well as great marketing leaders. They are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.
While the marketing department looks to Marketing Managers for guidance and direction, executives count on them for profitability and results. They generally work in corporate environments as part of a larger marketing, creative, communications or digital team. As part of an organization, they play a critical role in aligning creative direction with the company’s strategic goals.
Day-to-Day Duties
Manage and coordinate marketing calendar
Lead market research efforts to uncover the viability of current and existing products/services
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with the sales team and other departments to produce effective strategies
Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
Equal Employment OpportunitiesLingrove provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
More about Ekoa®
Our eco-friendly Ekoa® plant-based surfaces, panels, and 3D products can replace wood and laminates in all interior applications – from walls to ceilings to casework, and so on – with a cost-competitive, carbon-neutral, clean chemistry product that delivers a higher strength-to-weight ratio than steel.
Email: hr@lingrove.com for more information